Taboola, Dentsu's 3-Years Partnership Deal To Swell Reach

Taboola and Dentsu India have signed a three-year partnership deal. This three-year-long strategic partnership deal will leverage Dentsu India with Taboola's offerings to reach consumers at scale across premium editorial sites. It will also support brand awareness and acquisition goals. 

Taboola's various advertiser solutions will be used throughout the network's full client portfolio. These are global corporations that collaborate with its vast media agency network, which spans retail, automotive, CPG, consumer electronics, and other industries. Dentsu India will be able to interact with audiences via high-visibility placements across premium editorial sites via Taboola's vast publisher network, which reaches 500 million daily active users. Dentsu agencies will be able to use it to increase brand recognition, consideration, and conversions in trusted and brand-safe venues.

Speaking on the strategic partnership, Divya Karani, CEO, Media South Asia, Dentsu said, “Our objective has been to create maximum value for our clients. We are pleased to partner with Taboola towards this and leverage its expertise to drive new avenues of growth, increase engagement. We are certain that with Taboola, we will be able to optimize audience engagements and explore new frontiers of transformation for the digital consumers of today.” 

Adam Singolda, CEO and Founder, Taboola said, “We are extremely thrilled to partner with Dentsu India. We are honoured to have secured the long term trust of its agencies and their impressive list of brand customers. We look forward to working side-by-side with Dentsu India to help its customers reach consumers through our massive network, build creative strategies and scale.”