Swiss Beauty Joins Brides & Bridesmaids In #MERAWEDDINGBFF Celebration

 Indian Makeup Brand Swiss Beauty has launched an  brand campaign, “#MERAWEDDINGBFF”, that takes a different approach on wedding preparations for both the bride and the bridesmaids. Rather than being the usual wedding makeup advisor, the brand takes a sharp focus on how weddings are once-in-a-lifetime milestones, and you need a friend who listens, understands and helps you make fuss-free, quick and informed decisions. 

Saahil Nayar, COO, Swiss Beauty, said, “Over the years, we have been committed to providing premium and good quality products for our customers. With our extensive product portfolio, we celebrate beauty in its real form.  This wedding season, Swiss Beauty seeks to aid the bride by acting as her go-to sounding board, just like her BFF. Our campaign is an initiative to stay true to our focus on celebrating the individuality of its customers. We have taken an unconventional route as we accompany brides and newlyweds in their journey and comfort them when they embark on a new life.”

Swiss Beauty has divided the campaign into two aspects - The Bride's Journey and The Bridesmaids Tribe. The Bride’s Journey covers her pre and post wedding shenanigans, starting from pre-wedding luncheons to post-wedding dinners, family gatherings and similar events. 

The brand is presenting itself as a sounding board for all the emotions that the bride goes through during her life’s biggest transition from a bride-to-be to a newly wedded woman. 

To make the campaign larger than life, Swiss Beauty has partnered with Manyavar and Vibha and it has planned to fuel over 2000 influencers on multiple platforms, the campaign has already gained over 5.7 million impressions within a week of rollout. Truly being BFFs to the bride and bridesmaid tribe, the brand has also set up a special Wedding Store that displays products & combos based on desired looks and ceremonies.

The brand has created a persona named Riya, who is ostensibly getting married and has selected Swiss Beauty as her wedding BFF, in order to virtually guide its consumers through the trip and demonstrate how Swiss Beauty may be their wedding BFF.

The brand is constantly posting content in relation to Riya and her bridesmaids tribe’s journey and it has invited customers to digitally witness Riya’s wedding ceremonies as well.