Swiggy Instamart's New Campaign Turn Dads Into #SuperPapa
Swiggy Instamart unveils its latest campaign, '#SuperPapa,' centred around the theme, 'Go from papa to super papa in 10 minutes'. The father-daughter duo exemplifies Swiggy Instamart's dedication to delivering unmatched convenience in every situation.
Featuring Mukul Chaddha and Aurra Bhatnagar Badoni in the roles of father and daughter, the campaign captures the unique bond shared between dads and their daughters. Navigating through relatable, everyday situations, the storyline unfolds with Swiggy Instamart's 10-minute deliveries resolving unexpected hiccups.
The campaign resonates with a universal insight – no matter how well we plan, unforeseen challenges can always arise, such as a midnight fridge breakdown or a last-minute school necessity, highlighting the brand's commitment to swift and reliable solutions.
In one TVC, the daughter experiences last-minute panic as she forgets to purchase a geometry box for school. Fortunately, her father takes charge, swiftly ordering and having it delivered through Swiggy Instamart.
The second TVC depicts a visibly upset daughter realising she's out of sanitary napkins. Sensing her distress, her father quickly soothes her by placing an order on Swiggy Instamart, ensuring delivery in just 10 minutes.
"Raising a child can bring curveballs, making the parent the default fixer. This campaign embodies how Swiggy Instamart has parents' backs no matter what the sudden ask," said Aparna Giridhar, VP, Marketing, Swiggy. "Swiggy is known for capturing everyday, relatable, slice-of-life situations and this campaign, capturing moments between a father and his teenage daughter is no different. With home needs across 30+ categories delivered in 10 minutes, Swiggy Instamart is his saviour, elevating him to a “super papa” in the eyes of his daughter.”
The TVCs depict the core of fatherhood, portraying instances where dads adeptly handle unforeseen challenges with the support of Swiggy Instamart. With Swiggy Instamart as his ally, the father effortlessly addresses his daughter's requirements within minutes, earning the title of #SuperPapa in her eyes. Through these stories, Swiggy Instamart reaffirms its dedication to delivering swift and dependable solutions for families, emphasising that no need is too significant to conquer.
Boasting a selection of over 500 brands and a catalogue featuring more than 7000 products, Swiggy Instamart provides an extensive range spanning 70-80 categories.
