SVISH's Film Normalises Men Hygiene
SVISH has launched its first ad campaign #SamajGayeNa #SvishKaroAageBadho which highlights the most common hygiene issues men face under the belt: chafing, jock itch, irritation, bad odour, and discomfort due to rashes on the inner thigh. A conversation about Hygiene Below the Belt for Men is usually hushed and often ignored.
The campaign kicks off with short teaser promos hinting at the topic without spelling it out, followed by a brand film that draws attention to the need for acceptance and care for personal hygiene below the belt. In addition, it attempts to dispel the taboo, ignorance, shame, and awkwardness that stems from the conversation. The ad campaign educates men to create awareness about their bodies most commonly ignored part.
Co-Founders, Ishan Grover & Jaideep Mahajan says, "We want to lead the dialogue around Hygiene Below the Belt for Men and encourage them to take intimate Hygiene seriously. Our product line is well-researched and tested and aimed toward offering a fresh approach to personal care."
