Spinny Celebrates The Spirit To Dream Big
Spinny has released its next set of films for its campaign, "Go Far". The campaign is all about pushing beyond the usual boundaries, not stopping at the finish line, and exploring further. Don't wait for things to happen; make them happen. The campaign has been inspired by ordinary people's unique journeys to reach their dreams, for love, and sometimes, to go back to basics.
Speaking about his involvement in the campaign, Sachin Tendulkar mentions, “A car to me is more than just a mode of travel. It’s my second home, my co-passenger in the journey as one explores the life and goes places. Our car reflects us, and sometimes complements our personality. Go Far celebrates the spirit to dream big and making things happen. It pushes us to go far for our dreams, both the big and the small ones”
Go far as a campaign is personal, relative, and hence features different people and their stories to push beyond the comfort zone to get what they really, truly want. Whether it’s a family celebrating a new car and a new house or an elderly couple focusing on a dream they ignored for many years; the journeys represent a very individualistic take on pushing boundaries.
According to Niraj Singh, Founder and CEO, Spinny, “We believe in life and your choices, go far. You should be able to buy a car that you want to buy, that you know would make you happy. With Spinny, we’d go that extra mile, and go far at every step to make it happen for each of our customers, including Sachin Tendulkar. His first car would make him happy in a way that is rooted and real and we made it happen. A car is a special purchase for a home and our endeavour is to make it extra special for each of our customers."
The ad has also aired during Asia Cup 2022 on Disney+Hotstar, and on StarSports.
