The Australian Open will serve as the first Grand Slam event on Sony Sports Network in 2023.
The first of the three Grand Slams is the Australian Open. Roland Garros comes next, and in 2023, Sony Sports Network will broadcast the US Open live.
From 16 January to 29 January in 2023, Sony Sports Ten 5 and Sony Sports Ten 2 will broadcast live coverage of the Australian Open in English, while Sony Sports Ten 3 will broadcast it in Hindi. SonyLIV will also carry live coverage of the Grand Slam.
The "#SlamOfTheGreats" campaign, which honours the "Greats of Tennis in this Era" like Serena Williams, Rafael Nadal, Roger Federer, Ashleigh Barty, and other tennis superstars, was introduced by Sony Sports Network in the run-up to the competition, while simultaneously emphasising the ascent of a new generation of tennis stars who are eager to make an impact on the competition as they pursue greatness themselves.
The Australian Open 2023 will usher in a new era with the retirement of Federer and Barty and the ascent of talents like Daniil Medvedev, Iga Witek, Nick Kyrgios, and others.
The Australian Open is the first of three Grand Slams that will be live shown on Sony Sports Network during the year, along with Roland Garros and the US Open, according to Rajesh Kaul, Chief Revenue Officer, Distribution and Head Of Sports Business, Sony Pictures Networks India. With around 23 million viewers tuning into our TV coverage of the tournament in 2022, the Australian Open will continue to be the most viewed tennis Grand Slam in India over the years. The US Open and Roland Garros have both seen a sharp increase in viewership after switching to Sony Sports Network.
He added that they have secured Hyundai Ionic 5, Samsonite, and Panasonic as co-presenting sponsors and associate sponsors, respectively, for the Australian Open in 2023.