Smallcase Highlights Evidence-based Investing Through Campaign

Smallcase has launched a new digital brand campaign featuring two films directed by Ryan Mendonca and written by Tanmay Bhat, Devaiah Bopanna and Puneet Chadha. 

The films, which reverse the roles of children and adults, aim to highlight the advantages of utilising Smallcase for evidence-based investing. During Shark Tank's second season, the advertisement debuted on Sony LIV.

The campaign's goal is to make audiences more likely to remember Smallcases and to draw attention to the fact that it is run by some of India's best investment professionals. The main point that Smallcase wants to get across to investors through these creatives is that choosing individual stocks might be challenging but that ready-made portfolios put together by Smallcase managers are the perfect solution.

“Beginning of a new calendar year is a time for resolutions, and we wanted to put forth Smallcase in front of people looking to get better with their investments this year. Smallcase is a perfect fit for new investors looking to get into stock investing, but lack the necessary expertise. We are very happy with the way the creative films have turned out. Right from the first draft of the script to the last detail added to the production table, everything clicked right away with these films. We hope our users and audiences will appreciate the humor and the underlying message,” says Aniket Thakkar, Vice President – Marketing at Smallcase.

Puneet Chadha comments, “Financial behaviour is one aspect where most adults still haven’t grown up. We still repeat the same childish mistakes every year. To portray the same, we used the creative device of role reversal and offer Smallcase as the solution. Smallcase is one of the few brands which gives us a lot of freedom to explore creativity and humour in their brand films and that shows in the final creatives. Very happy with how they have turned out.”