Shyam Steel Launches Campaign With Duo Virat Kohli & Anushka Sharma
Shyam Steel has launched its new TVC campaign featuring Virat Kohli and Anushka Sharma.
The new TVC is the extension of Shyam Steel’s "Hamesha Ke Liye Strong" campaign. The campaign aims to send the brand message that a strong bond of relationship is achieved through a perfect balance of strength and flexibility.
The TVC has been created by Rediffusion Brand Solutions and the production house is Cornerstone. The ad film is directed by Abhishek Burman.
This is the third TVC in line with the Hamesha Ke Liye Strong Campaign.
Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel says, "The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The relationship we share with our closed one at home forms the crux of the strong foundation. The previous TVCs were also very well received by the audience and the star power of Virat Kohli and Anushka Sharma will help us to establish a strong connection amongst our target group."
"The film narrates the story of simple everyday situations to highlight how flexibility in relationships keep the bond strong over years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile," shares Sreeparna Gupta of Rediffusion Brand Solutions.
The TVC campaign will be promoted through a 360-degree approach. It will be showcased on Digital platforms along with News, Sports, Entertainment and GEC channels in TV and cinema halls. This will be followed by an outdoor and print campaign.
