In an announcement today, Saregama has disclosed a global deal with YouTube for its YouTube Shorts service.
This partnership will allow users to create Shorts on YouTube using Saregama’s humongous catalogue of songs.
Starting now, YouTube Shorts creators will be able to use music from one of the most extensive music libraries of India, which includes classics from legends likes Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt , Laxmikant Pyarelal at the same time latest hits from Badshah, Neeti Mohan, Papon, Adnan Sami and many other contemporary artistes.