Reckitt Awards The Mandate to Wavemaker
Consumer products giant, Reckitt exits its way out of Dentsu as it moves its account away from the Japanese firm. Reckitt is also pleased to announce that Wavemaker of GroupM and Initiative of IPG have been selected to handle its integrated media mandate after being shortlisted among a variety of agencies.
Commenting on the association, Dilen Gandhi, Regional Marketing Director, South Asia, Health & Nutrition, Reckitt, said, “Reckitt is one of the leading consumer products brands in the Indian market with a diverse product portfolio. At Reckitt, we are always looking out to strategically align ourselves to the ever-changing consumer needs and improve our connect with them. As a result of a global decision, we are glad to welcome Wavemaker on-board and are confident of their domain knowledge and media buying clout. Their experience will help us enhance saliency across our brands and drive media efficiencies.”
The account, which is reported to be valued Rs 1600 crore.
Wavemaker will be in charge of all mass and digital media media strategy, planning, buying, and implementation under this new alliance.
Ajay Gupte, CEO, South Asia, Wavemaker said, “We are absolutely ecstatic to have been selected as Reckitt's esteemed media agency partner. Securing the consolidated media mandate for Reckitt's iconic brands not only recognises our profound comprehension of the ever-evolving media landscape but also showcases our exceptional proficiency in crafting groundbreaking solutions for our clients. With Reckitt's illustrious heritage, we wholeheartedly dedicate ourselves to delivering unparalleled media and communications strategies that set new benchmarks in the industry.”
Saurabh Jain, Regional Marketing Director, South Asia - Hygiene, Reckitt said “We welcome Wavemaker, our newest partner, and believe their comprehensive understanding of the media landscape will position us at the forefront of media innovation, endearing our brands to all stakeholders. The decision to change has been made in alignment with our global processes. We would like to thank the Dentsu team for their unwavering dedication in establishing our power brands over the past years.”
There are a number of iconic brands such as Dettol, Mortein, Strepsils, Harpic, etc., which form a part of the FMCG multinational's portfolio, and it operates in over 60 countries worldwide.
