Reasons Why Pens Are Still The Best Promotional Items

Shalin Gandhi Feb 16, 2023

Brands that promote their businesses through tangible items will definitely stand out from the competition. Digital advertising is saturating our world at an increasing rate. Consequently, branded promotional products are frequently a breath of fresh air. And when it comes to promotional items, simpler is always better.

Branded pens are a good example. While many businesses tend to favour more exciting and less functional promotional items; promotional pens are much more likely to leave a lasting impression. Additionally, they are some of the least expensive methods of winning over customers. Customer perception of a brand always improves after receiving a promotional gift.

Branded pens are a good example. That's because every company and organisation needs giveaway items that they can use on a regular basis, such as pens with their brand on them, to give to their employees, clients, vendors, and consumers.

Also, when you have pens customised with a brand logo or message, you guarantee that the brand will be seen by the people that matter most. Pens are thus still a popular promotional item today, as they have been for many years.

High Usability

Promotional pens are the most commonly used tangible marketing product, being used 18.2 times on average each month. In addition to being often used, pens are also used at home, at work, and in the office, giving your brand a lot of exposure. According to a PPAI (Promotional Products Association International) study, 79 per cent of individuals use promotional pens they received from a company, and 83 per cent of people are more likely to keep a ballpoint pen.

Use a Pen to Promote Your Business

A pen makes a lot of sense for the marketing manager who is looking for a promotional item that is reasonable, appealing and will truly be useful in the hands of the target audience. The best promotional giveaway items are tote bags, magnets, mugs, cards and calendars, but pens are in a league of their own. It seems that no matter how many pens one owns, there is always a need for more. Even if the pen isn't required right away, it will typically find a home in a desk drawer, workplace organiser, or glove box. Given that every professional worker needs a pen on a daily basis, pens are excellent promotional items.

Customised Pens Make a Statement

There are a lot of promotional items in the world, but not all of them stand out. Businesses may make an impression on potential customers by using promotional pens. They are reminded of the company and services by the branding on the pen. If given enough exposure, it's possible that someone may use it in front of a client and then brag about how amasing it was that the company offered such a high-quality product.

Cost-Effective

Pens are not only very useful, but they are also reasonably priced. They are inexpensive to purchase in large quantities.

However, even if the style and materials used can affect the price, they can still be very affordable.

Pens are similar to business cards

One can put all of their contact information on a pen, including their name, company logo, address, phone number, email address, and website. This transforms a standard pen into a potent marketing tool that potential customers will carry with them. A survey by PPAI revealed that more than any other promotional item, a pen is something that 73 per cent of people always have with them. While 82 per cent of people who carry a handbag or pocketbook have at least one pen, 92 per cent of car owners have at least two pens in their vehicle.

Several Options

There is something that appears tailored to your own business plan among the broad selection of pens that can be used to make promotional items.

You might create a line of "red pens" if your company deals with rectifying or mending issues so that people will associate you with fixing errors. You can produce executive-level promotional pens if you work in the field of high-end financial investing or stock exchanges.

If the quantity is the most crucial factor, it is possible to personalise inexpensive pens with a distinctive grip or shape.

There are pens designed specifically for business owners, others targeted at companies with a lighter tone, and still others that come in vibrant hues. To demonstrate to your consumers that you don't cut corners when it comes to quality and service, choose a metal pen over a plastic one if you operate in a high-end industry.

If you give them a lovely, high-end pen, they will always think of you as being elegant and refined.

Longer Shelf life

A pen will last longer than other promotional products. Some high-quality pens can survive for several years, and according to some sources, refills can be used up to 100 times before needing to be changed. In other words, you're giving them something they can use and reuse for a long time, rather than just a wonderful gift. Giving them a quality pen will help them remember all of their crucial occasions. Also, pens with Personalised names are the best gift Pens, even if you have not written your company logo on them, people will keep them near their hearts. And no one can steal your name pen.

It's possible that a business didn't anticipate promotional pens being such an effective marketing tool. However, they actually rank among the most economical types of physical marketing available. One benefit is that they are inexpensive to create and simple to disseminate. Another reason is that they are really useful and widely accepted, so they will quickly leave a lasting impact.

There are several fantastic options available as well. Depending on the target market companies are trying to reach, they can add their logo to promotional pens, branded eco-pens, or premium pens. In either case, they will help the business by increasing the ROI of the company's marketing efforts and gaining long-term consumer loyalty.