Reasons Small Businesses Should Devote Time to Social Media Marketing

Jay Rathod Oct 06, 2022

HubSpot recently issued its "State of Inbound Marketing Trends" study, and figures show that social media (44 per cent) will be the leading marketing channel in 2022. The next most popular are websites or blogs (36 per cent), email marketing (35 per cent), and content marketing (32 per cent). Furthermore, respondents named social (16 per cent) as the top website traffic source. Most marketers thought it was their most successful route for attracting new clients over the previous year. Another research from Wpromote's "2022 State of B2B Digital Marketing" study shows that most B2B marketers (50 per cent) currently think social media is their most successful digital marketing medium for producing revenue. Respondents also mentioned content marketing (47 per cent), as well as email (41 per cent).

Traditionally, promoting a small firm was a difficult process. To get their name out there, small-business owners had to hit the streets and go door-to-door, make enormous quantities of cold calls, and rely on unusual guerrilla marketing strategies. With the press of a mouse, they can now reach a considerably wider audience. LinkedIn, Instagram, TikTok, Snapchat, YouTube, and other social media platforms provide limitless opportunities for promoting small companies. Furthermore, they may use each platform in a variety of ways to optimise outcomes, which will eventually increase renown and, perhaps, revenues. There are several reasons why a small business should devote time to social media:

Increasing Brand Recognition:

Social media marketing for small companies is the practice of utilising social media platforms to raise awareness of a start-up company's products and services as well as engage with customers, prospects, partners, and employees. Social media may help small companies exchange information, create leads, attract new customers, offer customer care, and grow their brands.

Social media has an edge over conventional media outlets such as TV, radio, magazines, and newspapers. Small businesses may use social media to convey information about their products and services in a timely and cost-effective manner, possibly reaching millions of people. This may result in more followers for your company, more sign-ups for your services and goods, and greater conversion rates for your marketing initiatives in general.

Individualised Caring for Consumers:

Small businesses are all about personalisation. Shopping at small companies is an important element of having a positive purchase experience for certain people. One survey found that 53 per cent of consumers want to shop at small businesses because they like the personal service they receive. When consumers visit their stores, companies can interact with them. They can explain where their items are made, how long the company has been in operation, and how they got the idea to establish their company.

Personalisation isn't limited to customers who visit a physical store. Small companies may provide more than prepared comments to clients via social media. A large firm that sells throughout the country doesn't have time to respond to each consumer individually. In contrast, a small firm may compose a real answer that immediately addresses the customer's issue. Small companies benefit from social media marketing because of this direct connection between consumers and brands.

Advertising at a Lower Cost:

Though certain advertising services, such as those on Facebook, can be purchased, social networking is completely free. You may tailor such advertisements to those who live within a specified radius of your establishment. That implies you won't have to pay for advertising beyond your immediate consumer base. Set a budget and target your audience before beginning Facebook advertising. Instead of spending a big amount on social media marketing to reach across the country, small companies can concentrate on their immediate surroundings.

Without paying for extra services, social networking is an excellent advertising tool. Small companies may keep their followers informed about discounts, deals, new items, or even general industry news. Adding photographs also allows clients to see what they have to offer. Small business owners generally know their customers personally, making it more natural for consumers to share their experiences on social media. Current consumers may post about company products or services, putting their brand on their radar and recruiting new customers.

Increasing Visitors to a Website:

According to a recent poll, around 72 per cent of businesses agree that adopting social media has increased their website traffic. The more visitors that visit the company's website, the more probable it is that they will earn sales.

If small firms have a website where their products and services are hosted, they may easily route people to their private platforms using social media. This can boost both the quality and quantity of a company's website inbound traffic. They won't have to rely exclusively on SEO and get found on google search this way. Social media is a top avenue for driving traffic to a firm’s website, where they may convert visitors into customers thanks to the links in their profile, blog post links in their articles, and advertisements.

In today's ever-changing business climate, the connection is critical to the development of a company. As a result, social media has quickly grown into a critical component of any digital marketing plan. Social media marketing utilises social media networks to reach out to a company's target audience and improve its brand. Social media, its reach, and its influence are unavoidable. The best part is that it's a level playing field. So, whether a company is a global corporation turning over millions of dollars every year or a company that is only focused on themselves, they have the same chance to exhibit what they are all about.