Purplle Signs Sara Ali Khan As Brand Ambassador
Purplle.com signs Sara Ali Khan as its brand ambassador. With a mission to democratize beauty, Purplle.com and Sara have come together to empower women to look inside out beautiful. The 360-degree campaign has been conceptualized and executed by Spring Marketing Capital. With a communication plan, Purplle.com desires to reach the heartlands of India to take its vision forward.
The brand’s newly launched campaign #GoPurplle featuring Sara Ali Khan is based on the same core tenet of ‘Beauty for All’. The TVC notifies 2-day-no-questions-asked Return Policy and free delivery for anyone’s first order on Purplle.
On being their first brand ambassador, Sara Ali Khan, shares “Purplle stands for beauty that is inclusive and accessible to all. It enables women to fulfil their aspirations and even envision bigger dreams, as they look and feel their gorgeous best. I am extremely excited to embark on this journey with Purplle. It is a privilege for me to be the first face; proud to go Purplle!”
“We are delighted to have Sara as the face of Purplle. She exemplifies the confidence and determination of a strong new-age woman. She is expressive, authentic and extremely comfortable in her skin, making her a powerful role model for young girls. Sara will lend her voice to inspire consumers to embrace their own unique journey; to make beauty reach the comfort of every home. This association is a step towards further strengthening the connect with our consumers. We look forward to an exciting partnership together," highlights the Co-founder & CEO of Purplle.com Manish Taneja on the announcement of the TVC.
The Co-founder of Spring Marketing Capital, Arun Iyer says, “We are thrilled to partner with Purplle in its endeavour to not only become a one stop destination for beauty but also democratise beauty, and make it accessible to all consumers. Moreover, Purplle has a wide variety of natural products, an unparalleled offering in today’s market. Our aim has been to communicate all these features of the platform to consumers in a fun, quirky yet informative manner with Sara Ali Khan sharing our story.”
