PUMA Takes A Strategic Roadmap For Its New Endorsement
As the brand ambassador for the clothing company, PUMA has partnered with Anushka Sharma.
Anushka Sharma, an actor, criticised Puma India on social media on Monday for using a photo of her wearing the company's clothing to advertise EOSS promotions. She asked Puma to use her image only after she is being signed as a brand ambassador. Puma's endorser, Virat Kohli, her partner shared the post asking the company to look into.
As it appeared, Puma had made a mistake until Sharma was on boarded the following day and revealed that the social media chatter was a trick. By doing so, the actor joined the PUMA family, which also includes well-known figures like Virat Kohli, MC Mary Kom, Kareena Kapoor Khan, Yuvraj Singh, Sunil Chhetri, and most recently, Harrdy Sandhu.
The brand PUMA took to social media asking her, “Hey @anushkasharma, we should’ve reached out sooner! Should we take things to the next level, then?"
Replying to Puma’s post, Anushka Sharma posted a reel mentioning the approval of the deal. She said, “ Considering @pumaindia’s proposal. What say?”
When everything is completed, Sharma will accompany Kohli, who joined Puma India in 2017 for a contract reportedly worth Rs 100 crore. While the official announcement of the agreement is still pending, this mock trial on the improper use of a celebrity's name for gainful employment is notable.
