Puma India teamed up with Delhi Capitals as the official kit partner for the upcoming WPL and IPL seasons, solidifying its presence in the cricketing domain. Through this extended partnership, Puma aims to enhance its connection with the Delhi Capitals fan base and explore the growing sports talent in the region.
Commenting on the collaboration, Karthik Balagopalan, Managing Director, Puma India said, "We are thrilled to partner with Delhi Capitals and begin our association with the young vibrant team. Delhi is emerging as a huge magnet to sporting talent with an inimitable fanbase that has a pulse on the city’s soul and local culture. As a brand, PUMA has continuously championed cricket across levels, and this alliance underscores our commitment towards building the future generation of cricket as well as strong sports merchandising assets. We believe in the power of cricket to unite people, ignite aspirations and are here to push cricket & cricket culture forward."
In its role as the official kit partner, Puma's logo will adorn the prominent arm of both the men's and women's teams' jerseys for Delhi Capitals. The jersey design draws inspiration from the pulse of the nation's capital, featuring the route map of the Delhi Metro Rail as a representation of the city's dynamic spirit. Complementing the jerseys, the players' kit will include training wear, accessories, travel gear and athleisure, maintaining a consistent design aesthetic.
Jemimah Rodrigues, cricketer and Delhi Capitals’ Vice Captain said, "We’re excited to have PUMA, a brand that’s shown tremendous commitment towards women’s sports, on board with the Delhi Capitals team. We're thrilled for them to be a part of our journey as we look ahead to another smash hit season of the Women's Premier League."
The collaboration further solidifies the enduring connection between Puma and JSW, the parent company of Delhi Capitals, extending the sports brand's partnership with Bengaluru Football Club.
Commenting on the occasion, Sukhvinder Singh, interim CEO, Delhi Capitals, said, “Delhi Capitals is beyond thrilled to partner with PUMA for both our women’s and men’s squads. Being a franchise that focusses on young cricketing talent has always been crucial for us, which makes our association with a youth brand like PUMA an organic one. We’re confident that this partnership which kicks off with the upcoming seasons of the Women’s Premier League & the Indian Premier League is going to be a cracking success.”