Publicis Groupe Wins Bulk Of Mondelez’s Global Media Business

Publicis Groupe won a bulk of Mondelez’s global media business worth $1.6bn, as per media reports. The remaining business is with WPP and Vayner Media. The redistribution of the business took place following a review that concluded this week.

According to reports, Publicis will lead media for the brand in Latin America, Europe, the Middle East and North Africa Peninsula, South Africa and China. It will also manage Mondelez’s traditional video investment, content and multicultural marketing in the U.S. and Canada.

VaynerMedia will continue to manage Mondelez’s communications planning and digital buying in the U.S. and Canada. Mondelez has designated it the lead agency in those markets. WPP, for its part, will lead Mondelez’s business in Southeast Asia, India, Australia, New Zealand and Japan.

One of the reports quoted a Mondelez spokesperson as saying, “To lead the future of snacking, we are continuing to evolve our marketing approach to be more consumer-centric and digitally-enabled than ever before. Since our last media review in 2018, we have re-engineered our agency model across creative and production to deliver meaningful impact to the Mondelez business. After a careful review, we are proud to announce key media agency partners have been selected to build on this foundation and further accelerate our growth.”