Account Wins: Lego-Publicis One, V Spark-ImagesBazaar, HTech-Adglobal360

Lego global media goes to new Publicis One

All-conquering Publicis Media has bagged another big one, agency of record (AOR) for Lego which spends about $330m on media globally.

IPG Mediabrand agency Initiative, which was repitched, has been Lego’s media agency since 2017. Publicis is setting up a new bespoke agency Publicis One to handle Lego (the name gives it lots of room for further such creations.)

Lego’s Julia Goldin says, “We were impressed with Publicis One’s depth and breadth of expertise, as well as their aligned cultural values. We look forward to working together to further enhance our ecosystem, leveraging their insights and capabilities to create engaging and meaningful experiences for our audiences. Together, we aim to inspire children and families globally, nurturing creativity and fostering learning through play."

“We would like to thank the team at Initiative/IPG for a great seven years. They have been with us every step of the way as we significantly grew the business, launched our first global brand campaign and reached more children than ever before. We are grateful for their support and collaboration," she adds.
 

V Spark secures PR Account for ImagesBazaar

V Spark Communications has been entrusted with the coveted media communications mandate for ImagesBazaar.

With a vast collection of over 15,00,000 images and videos, ImagesBazaar has emerged as a popular platform for creative professionals worldwide looking for authentic Indian imagery. The collaboration between V Spark Communications and ImagesBazaar represents a significant step forward in visual communication, intending to enhance India's international portrayal.

Kanika Chhabra, Founder of V Spark Communications, expresses, “V Spark acknowledges the value of authenticity, and ImagesBazaar is leading the way in preserving the authenticity of images in a world where AI is taking over.  We aim to highlight their commitment to introducing authentic Indian imagery to a global audience.”

Deepak Verma, COO of ImagesBazaar, also comments, “ImagesBazaar hopes to achieve the objectives regarding availability of authentic images for everyone through V Spark’s creative approaches. They have an impressive track record, and a wealth of industry experience and the methods adopted by them are detailed and well-researched.

HTech onboards Adglobal360 (AGL) for its digital marketing initiatives

AdGlobal360 (AGL) has won the digital mandate for HTech. AGL will oversee the paid media advertising campaigns across digital platforms, including media buying, brand sponsorships, display and social media advertising for all product launches of HONOR to amplify HTech's business impact in India.

HTech has selected AGL after a rigorous evaluation based on the company’s proven track record of driving business growth through advanced analytics, innovative marketing, and data-driven full-funnel strategies.

With its refreshed image and ambitious plans for India, HTech plans to launch new HONOR products with innovative offers across its range, including smartphones, hearables and wearables. These offerings demand a compelling push and visibility that resonates with its customers. As the brand prepares for upcoming product launches and manufacturing initiatives in India, it aims to expand its footprint through a robust presence on digital platforms.

Marking the partnership as a significant milestone in HTech’s digital journey, Sharda Mandal, Chief Marketing Officer at HTech, says, “We are confident that AGL's principles and offerings align seamlessly with our business goals. We expect this partnership to drive substantial growth in expanding HTech’s digital footprint for Honor portfolio. We aim to elevate our consumer base and market presence by leveraging AGL's expertise in MarTech-powered digital capabilities.”

Rakesh Yadav, Founder & CEO at AdGlobal360, remarks, "We are excited about our partnership with HTech and look forward to shaping its digital trajectory. HTech's innovative approach aligns with our commitment to driving tangible business outcomes. Together, we see a powerful partnership fueled by data-driven innovation, acting as a springboard for HTech's ambitious growth goals.”