Account Wins: One Source-Vitraya Technologies, AdLift-Mederma

One Source bags Corporate Communication mandate for Vitraya Technologies

Integrated marketing consultancy, One Source has secured the corporate communication mandate for Vitraya Technologies, an insurtech company. 

One Source will spearhead and build comprehensive communication strategies for Vitraya Technologies across creative storytelling, online reputation building, and investor relations management.

Established in 2019, Vitraya Technologies has grown, partnering with brands such as Star Health, Niva Bupa, Bajaj Allianz, and more, in India, as well as Allianz, United Healthcare, and Cigna, globally. 

Leading the account for One Source will be Lead Counsel, Niharika Sagar, reporting to Debaman Guin, Co-lead, Corporate Communication at One Source.

"Our vision at Vitraya Technologies is to redefine and transform the healthcare claim settlement process," comments Avdhesh Sharma, India President at Vitraya Technologies on the partnership, continuing, "By providing seamless, accurate, and fast settlement systems, we enhance the experience of the entire healthcare ecosystem and bring tangible value to our clients, setting new standards in the industry. We want to partner with a firm which is equally invested in our brand, and One Source was the clear winner".

"At One Source, our primary focus is on driving measurable business impact for our clients through integrated marketing strategies”, says Sandeep Rao, Co-founder and Co-CEO, One Source. "Our approach to driving outcomes through earned media enables us to craft strategies that drive growth and success for our clients, ensuring that their business growth remains paramount. By aligning our efforts with Vitraya Technologies' mission to enhance efficiency, trust, and value in the healthcare system, we are confident in our ability to foster mutual growth and success".

AdLift bags integrated digital marketing mandate for Mederma

AdLift has added Mederma to its roster. Mederma is part of industrialist Umesh Modi group healthcare company Win-Medicare. The agency is tasked to overview the integrated digital mandate for its brand Mederma.

Under this partnership, AdLift will help the company’s brands with top digital services like SEO, SEM, content marketing, and social media on top. The agency's approach will drive organic growth through on-page and off-page content strategies, enhance the brand’s online visibility with keyword marketing techniques, and further maximise its growth by integrating Search Engine Marketing (SEM). This will be combined with strategic social media campaigns to drive traffic to the company’s social media platforms and organic leads.

Prashant Puri, Co-founder and CEO of AdLift expresses, "With AdLift’s expertise of leading integrated campaigns for clients across industries and our expertise in SEO and SEM, this collaboration is a perfect synergy. We are confident that the result-oriented organic search strategy will gel meticulously with the paid marketing campaigns for the company. The social media campaigns will help the company promote its brands regularly, adding more followers to their social media platforms, and ultimately resulting in better search results and product queries.

Talking about the collaboration, Himani Modi Agarwal, Director at Win Healthcare shares, "The healthcare sector is $10 trillion where Indian healthcare sector accounts for about $372 billion and is growing at a compounded annual growth rate (CAGR) of 22 per cent. Given the population size, there is huge scope for growth hence an opportunity to remain on top of people’s minds. Mederma is one of our unique brands that provides specific solutions to users’ problems. We are excited to partner with AdLift and leverage their deep expertise in performance marketing service to elevate our digital presence."