Policybazaar Adopts New Tagline, 'Har Family Hogi Insured'

Online insurance marketplace, Policybazaar, unveiled its new tagline – ‘Har Family Hogi Insured’ – to underscore the brand’s vision of a healthy and well-protected India. The tagline further reinforces the company’s mission to help the Indian middle-class deal with the 3 D’s – Death, Disease and Disability. The campaign is inspired by IRDAI chairperson Shri Debashish Panda's vision of providing insurance to each family by 2047. This drive reiterates the need for insurance at all stages of life.

Policybazaar’s new tagline intends to sum up the nature of its services in both online and offline channels. To further expand and deepen insurance penetration in India, Policybazaar has strengthened its physical presence with over 500 dedicated field agents, 35 newly-opened retail outlets, and 6 new major centres apart from its existing Gurgaon and Mumbai operations. To cater to different regions and engage with customers, especially in Tier 2 and 3 cities, the brand provides native language support in 11 languages that guide them throughout the policy lifecycle.

Yashish Dahiya, Co-Founder and Group CEO, Policybazaar.com said, “With our commitment to putting customers at the centre of our services, we have been able to successfully enhance the level of insurance awareness for our existing consumers. We want to take the insurance distribution and access to every nook and corner of the country. This refreshed brand commitment focuses on tier 2 & 3 cities for advancing a higher level of awareness regarding insurance protection. The new tagline launch emphasizes our aim to democratise insurance in India where each member of the household is insured.”

Even after witnessing an increased adoption after the pandemic, insurance penetration in India still remains low as compared to countries like USA and China. At present, only 20 percent of India’s 60 million families in 6000 USD plus annual income bracket have adequate insurance coverage. 

Talking about the announcement, Sarbvir Singh, CEO, Policybazaar.com said, “Our focus has always been on improving India’s insurance penetration and casting a wider financial safety net for each family in the country. Our new tagline to ‘Har Family Hogi Insured’ strongly re-emphasizes the brand’s core values and focus. Customers in smaller towns and cities are now increasingly gravitating towards adequate insurance coverage. We are also seeing a steady shift in the business mix with 59 percent of our insurance business coming from non-tier 1 cities, up from 28 percent in Financial Year 2017.”