Every New Year brings with it a sense of a fresh start and fortunate beginnings that fill one with hope and confidence. The New Year is an auspicious moment to mark the beginning of a new chapter. But what if the new chapter takes the form of a new home?
PNB Housing Finance aptly captures this sentiment in its New Year campaign. As part of its New Year promotion, PNB Housing Finance has rolled out a short film that appeals to people instinctively while conveying a light-hearted message of enjoying the ‘New Year party at your new home’.
The situation and the characters make for an engaging film. Moreover, though the brand connection is presented slickly, it has deliberately been maintained at a subtle level. To build the regional connection, the characters are distinctive. The film showcases that the ‘New Year’ campaign effectively and uniquely conveys how home loans from PNB Housing Finance will make this New Year more special for customers. Also, it highlights PNB Housing Finance’s vision to fulfill everyone’s lifelong dream of owning their own house by providing home loans at attractive interest rates along with longer tenures.