Pepperfry Merges With Brandmakerr; Rahul Kapuria To Lead As VP

Furniture marketplace Pepperfry has merged with commercial interior solutions company Brandmakerr for an undisclosed sum. Brandmakerr’s founder Rahul Kapuria will join Pepperfry as vice president, as per the terms of the deal.

With this deal, Pepperfry will foray into commercial fit-out projects in retail, banking and HORECA (hotel, restaurant and cafe) segments. Kapuria will be responsible for driving business solutions for commercial, civil interior design and turnkey solutions.

“Rahul comes with an experience of 25 years and over the past eight years. His company Brandmakerr has built a strong customer franchise in the design and build and fit-out space for retail and F&B sectors. This partnership with Brandmakerr opens an entirely new area of business for Pepperfry", says Ashish Shah, co-founder and chief operating officer, Pepperfry.

Brandmakerr’s client projects have commenced transition under Pepperfry. The company’s current prospect lies in associating with large players in retail, food and beverage, airports and banking industry, it noted.

Started by Kapuria in 2014, Brandmakerr is a commercial interior solutions company. It has completed projects across 21 cities in India with clients like Amazon, Hamleys, Tata Starbucks, Domino’s, KFC, Pizza Hut, Max, Raymonds and Shoppers Stop among others.