Partha Sinha Joins BCCL As President & Chief Brand Officer
Sinha was previously the President, Response, where his primary responsibility was to grow the revenue and facilitate the interaction between brands and content
Partha Sinha has been named President and Chief Brand Officer at Bennett, Coleman & Co. (The Times Group), reliable sources have confirmed.
Sinha was previously the President, Response, where his primary responsibility was to grow the revenue and facilitate the interaction between brands and content.
Back then, he was chosen for the role given his contextual familiarity and strategic clarity, according to Sivakumar Sundaram, President, Revenue, BCCL.
Sinha is an alumnus of IIT Kharagpur and IIM Ahmedabad. In a career spanning about 30 years, he has been a nuclear design engineer, a banker, the strategy and marketing head of media and internet companies and an advertising strategist.
A brand marketing, media and communication professional, Sinha has been associated with names such as Ogilvy, Publicis, BBH, McCann and Citibank in the past.
BCCL has also onboarded ex-Paytm MD and CEO Surinder Chawla as Response head.
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