Parle's Campaign Talks ‘Swadeshi’ This Republic Day
Parle Products launches its new campaign ‘Swadeshi’ this Republic Day. The TVC revolves around ‘Made in India, Made by India.’ Conceptualized by Rediffusion agency, the film releases on all platforms.
With the campaign, the brand aims to celebrate India’s heterogeneity while invoking the sense of solidarity. The film encapsulates emotions and presents slices-of-life situations to highlight the thought – ‘Bana hoon main is mitti se’.
“Parle Products is a proud Indian brand and we believe that it is our responsibility to evoke hope and positivity among the audience. This film is a humble tribute from Parle Products recognising the importance of its loyal customers and their strong association with the brand. We have always considered ourselves to be the ‘Son of the soil’ and with each passing day, Parle Products is evolving and adapting, just like our country," says the Sr. Category Head of Parle Products, Mayank Shah commenting on the campaign.
'Serving through generations, Parle Products has always been on the forefront and a reliable brand since its inception who everyone trusts. This film encapsulates the values of the brand along with the immersive experiences, smaller benchmarks and acts of good-well that makes us who we are,” adds Shah.
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