OnePlus TV Campaign Urges Viewers To Disconnect From Screens

OnePlus has unveiled the ‘Stay Connected. Stay Smarter.’ campaign with Shahid Kapoor and Mira Kapoor. Featuring the OnePlus TV U1S, the unique ad film unconventionally urges its users and community to genuinely bond with their loved ones by disconnecting from their televisions.

Commenting on the campaign, Ishita Grover, Director - Marketing Communications, OnePlus India says, “Our 'Stay Connected. Stay Smarter.' campaign provides our community with a delightful insight on defining quality moments in life by choosing to disconnect from their smart TVs for once, thereby offering them a thought-provoking perspective on digital consumption. And we hope that our community will thoroughly enjoy this unique ad film and resonate with our campaign voice.”

Saurabh Kapoor, Director of Brand and Category Management, OnePlus India shares, “Through the ‘Stay Connected. Stay Smarter.’ campaign, we intend to further strengthen the relationship with our community and help them make mindful choices in life. It is this very relationship that was the impetus behind OnePlus’ emergence as the fasting growing smart TV brand in India H1 2022 with a 123% YoY growth rate. Through this campaign, we hope to also help our community derive a better quality of life with their loved ones”.

Sharing his thoughts on the campaign, Shahid Kapoor adds, “We are living in a digital age where people across all age groups are quite invested in content consumption and might just miss out on celebrating milestone events with families. I firmly believe that the festive season is an apt occasion to remind people to switch off from their digital world and further strengthen their family bond by celebrating with their loved ones. The ‘Stay Connected. Stay Smarter.’ campaign has been beautifully crafted that leaves a strong message to bring families together and showcases how OnePlus’ seamless connectivity with other smart features can make life easier.”

Mira Kapoor comments, “Celebrating special occasions with family is a significant aspect of our lives and should be an experience to cherish for life. With its novel take on how families should come together to celebrate, OnePlus is bringing a refreshing take to the tech segment on how tech users can enjoy their lives with conscious use of their tech products, particularly on occasions that are meant to prioritise time with your dear ones.”