OML Entertainment Introduces Nothing Phone (2a) Through Targeted Branding & Sales Strategy
OML Entertainment has rolled out the 'As Unique As You' campaign for presenting the Nothing Phone (2a) on Flipkart.
The concept stems from Nothing's brand proposition 'Powerfully Unique'. OML divided the rollout into three phases- innovative promotion, interactive user experience and celebrity endorsements with Vijay Varma, Amyra Dastur, Anjali Sivaraman and Neha Sharma.
Pankaj Malani, SVP, revenue at OML Entertainment says, “Our collaboration with Flipkart for the exclusive launch of the Nothing Phone (2a) phone underscores OML’s constant pursuit of innovation and creativity within the media and entertainment sphere. We curated a strategic campaign with OOH media and celebrity endorsements to ensure a great launch for the Nothing Phone (2a).”
OML drew a parallel between the individuality of each user and the distinctive features of the Nothing Phone (2a) - emphasising the inherent uniqueness of both. The first phase of the campaign entailed an outdoor campaign with tongue-in-cheek copy across Mumbai, Delhi, and Bengaluru. This strategy generated significant organic traction for the Nothing Phone (2a) on Instagram and Twitter, solidifying its foothold in the Indian smartphone ecosystem.
OML amplified the message with a contest where participants could win a Nothing Phone (2a) by sharing what makes them unique along with the hashtag #AsUniqueAsYou.
