After more than two decades of a successful career in martech, Netcore Cloud, a SaaS firm that specialises in customer communication, engagement and retention, presented the redesign of its brand identity.
The new visual identity is a result of Netcore's core idea, which is to allow brands worldwide to develop long-lasting relationships with consumers. The new logo and branding components are symbolic of the company's twenty-five-year legacy as well as its new-age skills, resonating with the bold and contemporary appeal of the brand. The new brand identity ensures uniform communication across all group firms and worldwide offices after completing numerous acquisitions and increasing its global footprint.
Kalpit Jain, Group CEO Netcore Cloud speaks, “Netcore Cloud has witnessed a number of transformations over the last twenty-five years. As one of the leading brands in martech we feel responsible for reinventing and moving the needle up on the overall quality of consumer experience that brands offer users. With SaaS industries booming, it’s essential for B2B brands to stand out and Netcore was looking out for a visual identity that helps it to be recognised for its bold, relentless energy. The rebranding is a step towards appealing to the younger brands that engage with us in global markets and reinforcing our capabilities as a legacy company with new-age offerings.”
Chris Higgins, Senior VP – Marketing, Netcore Cloud adds, “We are very excited about our new visual identity and communication approach that captures the spirit of Netcore in 2023. Our upgraded brand now communicates the boldness and innovation of Netcore as we continue to drive innovation and success for our clients around the world.”