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With consumer behaviour shifting online, digital ad spends is skyrocketing. From personalisation to hyperlocal relevance, brands are reinventing their marketing playbook to thrive and cut through the festive noise
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In a conversation with BW Marketing World, Rajneesh Bhatia, CEO, myTrident delves into the company's growth trajectory and marketing initiatives and more
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The campaign has been produced by Dharma 2.0 under the leadership of Punit Malhotra
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