With consumer behaviour shifting online, digital ad spends is skyrocketing. From personalisation to hyperlocal relevance, brands are reinventing their marketing playbook to thrive and cut through the festive noise
Read MoreIn a conversation with BW Marketing World, Rajneesh Bhatia, CEO, myTrident delves into the company's growth trajectory and marketing initiatives and more
Read MoreThe campaign has been produced by Dharma 2.0 under the leadership of Punit Malhotra
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