Myntra Launches End Of Reason Sale Pre-Buzz Campaign

Fashion and beauty e-commerce platform, Myntra, has launched a multichannel marketing campaign to engage with shoppers on the arrival of the 16th edition of the End Of Reason Sale, scheduled to be held between the 11th and 16th of June.

Popular Bollywood celebrities and lifestyle and fashion influencers, including Hrithik Roshan, Kiara Advani and Siddhant Chaturvedi, feature in the pre-buzz campaign. For the ad films, Myntra has adopted a thematic approach that’s integrated with a fun medley, starring Hrithik Roshan, Kiara Advani, and Siddhant Chaturvedi.  The campaign will run across TV and digital media platforms, such as Google, Facebook, and YouTube, while also activating owned social media channels, M-Studio and M-Live.

Myntra will also unleash the full potential of its Social Commerce platforms which have been a cornerstone of its marketing initiatives to engage with its thriving fashion-forward shopper base. Customers can look forward to India’s most popular influencers, including Big Boss 15 winner Tejasswi Prakash, Hina Khan, Gurmeet Choudhary, and Niharika NM among others, creating over 5,000 looks in the space of fashion and beauty on Myntra Studio. 

Speaking on the launch of the campaign, Nandita Sinha, CEO, Myntra, said, “Hrithik, Kiara, and Siddhant are going to take center-stage in the EORS-16 ad films, creating heightened visibility for the event and driving deeper reach among fashion-forward shoppers in the country. Their films exemplify the message of the opulence of the event, which will bring together the biggest brands and trend-first styles. We will also offer brands the unparalleled opportunity to harness the power of the creators’ economy and leverage India’s leading influencers to effectively engage our upwardly mobile fashion-conscious consumers.”