More Than 110 Mn Indians Witness FIFA World Cup Online
As the FIFA World Cup Qatar 2022 draws to a close, JioCinema ushers in a new age as digital viewership surpassed TV in for the first time in India for a major international sporting event.
As Argentina won the FIFA World Cup Trophy for the very first time since 1986, a record-breaking 32 million viewers tuned in to JioCinema on the final day of the tournament.
India was one of the nations with the most digital viewership for the FIFA World Cup with over 110 million viewers. With a staggering 40 billion minutes of watch time across Sports18 and JioCinema, which remained the most popular free app downloaded on iOS and Android throughout the tournament, the FIFA World Cup Qatar 2022 captured India's attention.
With a never-before-seen Hype Mode, JioCinema improved viewers' live viewing experience while giving fans exclusive access to features during a live game. It featured multiple camera angles of the game, real-time trivia and analytics, and a Time Wheel that lets spectators relive an amazing moment.
The event's robust digital viewership was aided by its widespread availability on numerous OEM and CTV platforms, including Jio STB, Apple TV, Amazon Firestick, Sony, Samsung, LG, and Xiaomi, among others.
CTV viewers were able to enjoy the most renowned football competition for the first time in UHD 4K thanks to JioCinema.
Brands that supported the most renowned football match in the world on JioCinema and Sports18 received recognition unlike anything else.The quadrennial extravaganza was used by more than 50 brands to target consumers in the ecommerce, banking, financial services, auto, fashion, hospitality, and fintech sectors.
