Meesho's Campaign Reinforces Its Positioning As Horizontal Ecommerce Platform

Meesho's upcoming campaign, ‘‘Meesho pe hai sab kuch taaki aap kar payein bahut kuch’. 

Created and conceptualised by DDB Mudra, the campaign highlights what makes Meesho the preferred ecommerce destination for Indians. The campaign aims to empower customers to break free of their limitations and realise their aspirations through Meesho’s wide selection of quality products available at the lowest prices.

The TVCs feature the protagonist’s respective struggle with resources until they realise that all the products they need are available at affordable prices on Meesho. Everyone can and should keep striving towards their aspirations. People have the capabilities but shy away from embracing their full potential. Meesho is here to address each of these apprehensions to help people take the leap and take one step closer to fulfilling their dreams.

Nilesh Gupta, Director, Growth at Meesho says, “After a tremendous 2022, we are excited to start 2023 with our new campaign which captures our customers and the role that Meesho is playing in their lives beautifully. From planning a family holiday to starting your own Youtube channel to participating in a dance contest, we believe that everyone can and should keep moving closer to their dreams/aspirations. Meesho is here to help customers in this journey with our wide selection of quality products for all needs at the best prices. Truly, ‘Meesho pe hai sab kuch taaki aap kar payein bahut kuch’."

Rahul Mathew, Executive Director and CCO at DDB Mudra adds, “When you have a range as wide as what you have on Meesho, you don’t just fulfill needs but you can help fulfill dreams and aspirations. And that’s what we sought to capture in our work. Simple stories that capture the role Meesho can play in the lives of millions of Indians.”