McDonald's Ropes In Virender Sehwag
McDonald’s India has roped in former Indian cricketer Virender Sehwag to promote the ‘Chicken Big Mac’ burger with a new campaign.
Conceptualised by DDB Mudra, the commercial shows people forgetting Sehwag’s name and recalling strange and bizarre names instead, as the Chicken Big Mac is so memorable.
Arvind R.P., Senior Director – Marketing and Communications at McDonald’s India (West and South) says, “We are excited to launch the Chicken Big Mac in India, yet another menu innovation and a limited time offering for our customers. The Chicken Big Mac is an iconic product that has its unique equity worldwide. For the launch of Chicken Big Mac, we really wanted to dramatise its filling size and indulgence and also bring alive its iconic stature. We think Sehwag’s big, bold, and playful personality is a perfect fit for our brand, and we are sure that our customers will adore the dazzling pairing of these two icons.”
Virender Sehwag, former Indian Captain, shares, “It has been an absolute pleasure to collaborate with McDonald’s India, a brand which has always been my favourite. I’m excited about the arrival of Chicken Big Mac and am sure that this is going to become the new favourite for all the chicken burger lovers in India.”
Pallavi Chakravarti, Creative Head West, DDB Mudra comments, “The Chicken Big Mac is an international icon with fans across the world. To launch its chicken variant in India, we wanted to create a campaign just as iconic. Hence, we partnered with celebrated Indian cricketer, Virender Sehwag, to show how every big name pales in comparison to the Chicken Big Mac.”
