McDonald’s India – North & East Strikes Chord With Campaign “We Get It”
McDonald’s India- North and East has launched a heart-warming film as part of its “We Get It” campaign, with the tagline “You’ve got this. We've got you”.
Conceptualised by DDB Mudra Group, the campaign includes three films, each capturing three distinct eureka moments experienced by McDonald’s fans while life throws unexpected curveballs.
Announcing the brand campaign, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, says, “Our lives are becoming increasingly challenging with most of us living busy, always-on-the-go lives, juggling between multiple competing priorities. Quite often, things don’t go as we plan or expect. Our film “You’ve got this. We've got you” is a humble attempt to recognise and appreciate this reality of our customers and our bit in making these demanding, unpredictable micro-moments delicious, feel good and easy for our customers in our own warm, welcoming and friendly way. We aspire to remain relevant and a constant in the thick and the thin of our customers lives.”
“Life isn’t perfect, it’s often a string of messy moments. And no one gets it better than McDonald’s. Where you can bring all of your life’s dramas and still be comfortable about it,” adds Rahul Mathew, Chief Creative Officer, DDB Mudra Group.
