Lactose Intolerant Consumers Can Now Turn To SOFIT For Help

Brands frequently engage in humorous banter on social media. SOFIT has joined the popular billboard conversation between Blinkit and Zomato that was inspired by their famous Bollywood exchange.

"Kab tak sirf doodh aur kheer mangoge," the clever retort to the trend from Hershey India's plant-based beverage brand Sofit. The brand said, "Kuch aur healthy aur tasty hum bhi denge."

By removing the confusion surrounding milk, Sofit has taken a risk and saved lactose-intolerant and health-conscious consumers.

Along with John Abraham, the company recently signed famous actress Disha Patani on as a brand ambassador.

Several companies have joined in the humour, including Netflix, ITC, HDFC Bank, Jeevansathi, Zyngo, Hinda, and Edelweiss.