Kurkure Unveils #HalkeMeinLo Campaign

Kurkure has unveiled a TVC campaign for its new sub-brand Kurkure Playz.

Neha Prasad, Associate Director and Brand Lead, Kurkure says, “Kurkure has always kept its consumers at the centre and connected with them through innovative product offerings and quirky, masaledaar storytelling. The Kurkure Playz launch is a big entry in the rapidly growing soft texture snacks in two formats – puffed and pellet. We are excited about our new ‘Halke Mein Lo’ campaign, as it encourages the youth to not get hassled by the daily squabbles and to take a lighter approach to life by adding a dose of masti to any given situation.” 

Further discussing the campaign, Vikram Pandey (Spiky), National Creative Director – Leo Burnett comments, “The film introduces the new Kurkure Playz and while we wanted to keep the light-hearted quirky tonality of Kurkure, we also wanted to add a playful dimension to the new products. We bring this alive with our ‘Halke Mein Lo’ proposition – where the film places the characters in extraordinary situation of finding a ghost in the room. However, the story takes an unusually cool and hilarious turn when the protagonist takes things lightly.” said Vikram Pandey (Spiky), National Creative Director, Leo Burnett.”

The Kurkure Playz ‘Halke Main Lo’ campaign will be brought to life through a robust 360-degree surround campaign.