Is Ad Land First Choice Of Women?
Over a few decades, we are witnessing how women are coming out of the cocoon, honing new skills, beginning to pursue a career of their choice and also minting the big bucks. The media industry, in this regard, is no different. Women workforce in this sector has risen to be a prominent contributor to its success.
Elaborating on how the Indian media and advertising industry has widened its horizon, opened lucrative work profiles for both men & broken the workplace biases, Anupriya Acharya, South Asia CEO, Publicis Groupe joins us for an invigorating session.
Acharya furthers how women's participation has increased as compared to previous years, given that diversity today is a business imperative. "A large number of women are employed in the advertising industry. Today, It's because of awareness and freedom to work outdoors," she highlights.
"Agreeing that women have major involvement in the area, we also can't ignore that they face unconscious bias in the form of unequal compensation," she adds.
