iD Fresh has named Gaurav Kwatra, the former business head of Nestle, as its chief marketing officer.
In his new position, Kwatra will oversee iD Fresh's marketing and brand development plans, expedite market growth, and enhance consumer interaction.
His expertise includes market segmentation, brand building, product marketing, team leadership, product innovation, and strategy.
He began his career with Britannia as an area sales manager before being promoted to group product manager. After that, Kwatra started working for Nestle India as a senior brand manager for beverages. He later held roles as project manager for the innovation acceleration team and marketing manager for beverages.