Huggies Remarks Relaunch With New Campaign

Kimberly Clark has given a new identity to its brand Huggies with the relaunch of Huggies Complete Comfort in India. 

To mark the relaunch, Huggies has rolled out its new campaign, ‘We got you, baby’ that promises to make the world a more comfortable place for babies. 

The campaign which is conceptualised by Ogilvy India uses the baby’s voice as a creative device to highlight their discomfort with diapers. 

Saakshi Verma Menon, Marketing Director, Kimberly – Clark India on the relaunch says, “Huggies as a brand has always strived to go the extra mile to make the world a more comfortable place for babies. Through extensive consumer research, we realised that babies need complete comfort with multiple benefits in one product. We are proud to introduce the new ‘Huggies Complete Comfort’ to our Indian consumers to help babies and their parents navigate the unknowns of babyhood. Our research showed that 9 out of 10 moms feel that Huggies is more comfortable than their regular diaper which reinforces the trust that consumers have in this iconic brand.”

On the campaign, she added, “We are launching a digital-first campaign across platforms where mums today are spending most of their time. The content is hyper-personalised and contextualised to specific consumer cohorts for heightened relevance and engagement.