House Of Hiranandani, Tonic Worldwide Release Campaign
House of Hiranandani has set in a digital campaign encompassing its existing and prospective customers. By releasing the campaign, House of Hiranandani comes up with the campaign idea to reach out to their target audience in the decision-making stage of the property buying process. Keeping this in mind, Tonic Worldwide conceptualised and executed a campaign to create customized experiences for them reflecting the House of Hiranandani homes.
“We always look to enhance customer experience, whether it is through the product or such innovative digital mediums. Delightful customer experiences go a long way in bridging robust relationships and encourage us to serve them better. Our aim was to tell our customers through the videos that they have the #RightToPerfectHome,” shares the Vice President, Marketing Strategy at House of Hiranandani, Prashin Jhobalia.
“In the home buying journey, visiting a sample flat or property comes in the last phase of the decision-making. Thousands of people had visited the House of Hiranandani sample homes across various locations. Leveraging the data shared by these visitors and House of Hiranandani’s hyper-personalised campaign, the first-ever undertaken by a realty brand in India, we created thousands of hyper-personalised videos reinforcing and reminding buyers about their right to a spacious home, to safety and security, convenience, fitness of mind and body, and luxurious living”, adds Jhobalia.
The campaign is strategized & executed by Tonic Worldwide, using Tonic Worldwide Intuitive Programming (TWIP), the personalisation includes their name, the booking or visit date, and their respective locations. The campaign will be promoted on social media with customised videos for the platform.
