Holi 2024: Brands Splash Colourful Spirit With Their Campaigns

Holi, as a festival, is associated with colours, playfulness and pure unbridled joy. Whether it's organising the vibrant colour battles, indulging in delicious festive treats like Gujiyas and Laddoos, filling tonnes of water balloons, having engaging water balloon fights or simply enjoying the company of loved ones, brands have captured the memorable and joyous essence of the occasion in their catchy campaigns.

Keeping the indomitable spirit high, brands decided to go beyond the usual festive wishes and focused on driving a larger narrative this year.

Here is a look at some of the most loved Holi 2024 campaigns:

With #YaadonKiInvestment, Edelweiss Mutual Fund focuses on creating memories that can be cherished for a lifetime

Edelweiss Mutual Fund, in association with Punctuate Productions, has revealed a digital film, rejoicing in the spirit of Holi and all that the festival stands for.

They have teamed up with the Jeevan Samvardhan Foundation, an orphanage and rescue home for underprivileged children for a unique holi celebration. In an effort to create core memories that everyone can carry with them for a lifetime and beyond, the brand organised a ‘Splashathon’.

As a part of the activity, the kids along with the brand team, splashed fabric colors on plain t-shirts. The talented kids took the Splashathon a step further, by unleashing their creative juices with painting and artwork. Once dried, the t-shirts were then sported by the team, each child wearing their own unique creation.

The Splashathon was followed by a Holi celebration of colours and oodles of mouth-watering food. All the materials used in the celebration were non-toxic and organic.

The digital film will be distributed through the brand’s social media channels among end consumers, partners, and employees.

Haldiram's unveils heartwarming digital commercial titled “Khulke Khilao Holi” ahead of Holi celebrations

As India prepares for the festival of colours, Haldiram's has rolled out its Holi campaign alongside a mouthwatering range of festive treats. This year, in addition to its celebrated Thandai and delectable Gujiyas, Haldiram's is offering a dedicated range of Holi special products, that are ideal for gifting during this festive season.

As part of the Holi celebrations, Haldiram's has released a heartwarming commercial that captures the essence of the festival. The short film follows a young boy's relentless pursuit of his fondness for a girl amidst the colourful chaos of Holi. Dodging playful relatives and neighbours, he shares Haldiram's Thandai, Gujiya & snacks with everyone he encounters, saving the last one for his beloved.

Noise adds rhythm to Holi groove with artist Idris; Releases new 'Noise of India' campaign 

Noise has added rhythm to the Holi groove this year in its latest 'Noise of India' campaign. The brand has collaborated with renowned artist Idris Ahmed to make the essence of the festival come alive by bringing the vibrant artwork to its smartwatches through exclusive, downloadable watch faces.

Under the resounding banner of 'Noise of India' the brand celebrates every heartbeat that echoes the pulse of the nation. It's not just about marking occasions; it's about honoring the moments that unite India as a diverse tapestry of cultures, traditions, and emotions. 

Idris Ahmed's style and credibility as a photographer made him the natural choice for Noise to partner for the campaign, where his ability to capture the essence of cultural vibrancy and rhythmic energy aligns seamlessly with the brand's synergy. 

Pepperfry’s Holi campaign ignites nostalgia with #BachpanKiHoli 

Pepperfry's 'Let's Play #BachpanKiHoli' campaign reignites the joy and excitement of Holi, particularly among adults who may have lost touch with the playful spirit of the festival over the years. Holi, a festival cherished by kids for its vibrant fervor and colorful festivities, holds a special place for Individuals too, as it offers a rare opportunity to let go of inhibitions and embrace the carefree joy of childhood once again. 

The 'Let's Play #BachpanKiHoli' campaign revolves around the theme of nostalgia, inviting individuals to reminisce about the playful antics and innocent fun associated with Holi. Through engaging content, interactive activities and social media campaigns, Pepperfry intends to evoke fond memories and inspire adults to participate in Holi celebrations with the same enthusiasm and fervor they did during their younger years. 

As part of its commitment to fostering community spirit and spreading happiness, Pepperfry encourages individuals across the country to join the #BachpanKiHoli movement and embrace the spirit of playful revelry this festive season. By celebrating Holi with gusto and enthusiasm, Pepperfry believes that adults can recapture the magic of childhood and create lasting memories that will be cherished for years to come.

Experience the magic of Holi through BN Group’s #DeshEkRangAnek digital campaign

BN Group has unveiled a joyous digital campaign, #DeshEkRangAnek, that encapsulates the vibrancy and exuberance of the festival - Holi. The topical post conceived and developed by Gozoop Group features a digital film, which emphasises that there exists a unifying force i.e. the infectious spirit of togetherness and merriment in the vibrant tapestry of diversity.

The #DeshEkRangAnek campaign dives into the kaleidoscope of Holi celebrations across our diverse nation. From the high-spirited dhol beats of Punjab to the playful sprinkling of colors in the streets of Mumbai, every state adds its flavor to this joyous festival. Despite the colorful variations, one thing unites us all, the infectious energy of togetherness and celebration.

The post is visible on the brand's social media channels, inviting audiences to partake in the festive revelry and share their own Holi experiences.