H&M Launches Loooptopia - A 3D Gaming Experience
The H&M Loooptopia Experience on Roblox has been made public by H&M. In addition to encouraging circular acts, this immersive experience lets users create virtual outfits and wardrobes for their avatars. It was made in collaboration with the metaverse game studio Dubit.
“People who shop and wear H&M garments and accessories are increasingly spending time in virtual spaces and digital worlds. The H&M Loooptopia Experience on Roblox is now allowing us to explore new ways to engage with our current and new customers in the places they love to be, both online and offline. “In the coming years, H&M will continue to explore this fast-growing expanse of virtual and augmented realities,” says Linda Li, Head of Customer Activation & Marketing, H&M Americas.
An immersive 3D experience, the H&M Loooptopia Experience on Roblox features social interaction, captivating environments, mini-games, styling sessions, alternate worlds, events, and more. The Roblox platform, which is connecting millions of people through immersive shared experiences, enables users to experiment with their digital identities and learn about fashion and circularity in a fun, creative, and entertaining setting while fostering creativity and self-expression.
Andrew Douthwaite, Chief Commercial Officer, Dubit, adds, “We loved collaborating with H&M to build the H&M Loooptopia Experience on Roblox- the place on Roblox where anybody can be a fashion designer. H&M wanted to offer an experience that promotes fun and sustainability, in keeping with their brand DNA of Style, Creativity and Culture. It’s been amazing to see the concept evolve from the initial design and workshop through to this iconic launch."
