HDFC ERGO General Insurance Company debuts 2021 with its new campaign, #21ReasonsWhy. While the previous year surprised beyond the imagination, the year 2021 is looked upon as the year of hope.
“The year 2020 allowed us to reflect individually and prioritise our lives and that of our loved ones over everything else. While health has emerged as the top most need in these tough times, it has paved focus on having the right insurance products to protect ourselves and our assets. Focusing on this with our campaign #21ReasonsWhy, we aim to educate consumers about their financial well-being and the importance of security to deal with any unforeseen situations. The campaign will also highlight what consumers should expect from insurers and to consider the right insurance brand by asking questions that matter the most while purchasing one," said Mehmood Mansoori, President - Shared Services & Online Business, HDFC ERGO General Insurance.
The #21ReasonsWhy campaign is a 360-degree campaign across all the brands communication platforms including social media. Encapsulating the prowess of HDFC ERGO, the campaign paves focus on positioning HDFC ERGO General Insurance as the one-stop shop for all insurance needs of a customer.