Havmor Launches Digital Campaign For Their Ice Cream Cake

Havmor ice cream has launched a new digital film to entice consumers with its delectable range of ice cream cakes.

The idea behind the campaign is to encourage consumers to go beyond just cakes and consider ice cream cakes as a part of their birthday celebration to make it even more fun and exciting. 

The film revolves around how youngsters like smearing cakes on every occasion, and there is no running away from it.

Elaborating on the role of ice cream cake and birthday celebration, Janaki Patel, Sr. Brand Manager, Havmor Ice Cream, says, “Ice-cream cakes are gaining tremendous popularity among Indians. The task at hand is to grow the category. Placing ice cream cakes at the center of birthday celebration is a move in that direction. Ice cream cake seamlessly combines the best of both worlds, the indulgence of cake with creaminess of ice cream and makes the celebration more enjoyable.”