GREY, AutumnGREY Design Weikfield's New Campaign
Weikfield Foods unveils its brand campaign to revitalize & strengthen its brand equity. The campaign aims to encourage its consumers to celebrate the little moments of life and tries to establish Weikfield as a partner to enliven these moments.
The campaign is conceived & executed by GREY & Autumn GREY and includes two commercials; one for Custard and another for Pasta. They focus on little moments between a family. The TVCs try to strike an emotional chord with the consumers.
“We have been adding joy to our consumers’ lives in India and abroad since 1956”, says the Chief Executive Officer of Weikfield, D S Sachdeva, adding, “However, many of our products are typically used on special occasions or during seasons like summer months e.g. Custard. And we want to increase the frequency of consumption. So, what better way than associating the brand with everyday celebration. It is also a message of positivity in these times of stress – in line with what we have been doing for years in our consumers’ life. This campaign is a message to consumers that when they chance upon celebratory little moments of life, they should celebrate the same and live them to the fullest.”
Group Creative Director of GREY & Autumn GREY, Vivek Bhambhani shares, “With our hectic daily routine, we often get stressed out, worked up, and pretty exhausted. One way out is to cherish the little moments of life that we experience with our friends and family. In doing so, we not only bring alive those moments but learn to relish similar moments that come our way. A thought that we’ve tried capturing with the sweet moments in these films.”
Vice President- Planning of GREY & Autumn GREY, Ayan Banik expresses, “While we normally focus on celebrating the bigger milestones in our lives, the everyday, impromptu celebrations tend to get missed out. Here is an endeavour from Weikfield to bring to the fore the joys of celebrating those everyday micro-moments of togetherness that make our lives so enriching and fulfilling”
