Goldmedal Electricals has announced that it will be the Associate Gold sponsor of the upcoming T20 Asia Cup 2022 tournament. It will be held in Dubai and Sharjah, and is scheduled to start on 27 August, with India playing its first match on August 28th against arch-rivals Pakistan.
Speaking on the association with this marquee tournament, Kishan Jain, Director, Goldmedal Electricals, said, "Team India is on a roll, and everyone is looking forward to some amazing contests. As the gold sponsor, we are excited by this tournament's possibilities, as every match will be keenly watched worldwide. As a pan-Indian brand, we believe that T20 cricket has a unique unifying force which will help us connect our brand with the cricket-loving people of the country. "
Kishan Jain cited that Goldmedal is keen to have a long-term association with Indian cricket. The Gold association will mark Goldmedal's first sponsorship of a major international cricket tournament.
Earlier, Goldmedal was the title sponsor of the T20 series between India and the West Indies in July 2022.
Goldmedal was also the official 'Powered By Sponsor' of the ODI series between the two teams and the official 'Power Partner' of the India-Ireland T20 series held in June.
The brand will enjoy a prominent presence on the ground as part of this association. Along with a presence on the pitch map, the brand will also be visible on the perimeter boards, the sight screen, and various presentation backdrops.