Glance Sets In Its Campaign, 'Ye Glace Hai'
Glance apprises the launch of its multi-media advertising campaign 'Ye Glance Hai'. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on the lock screen, the campaign is brought alive with vibrance, which is intrinsic to the brand.
The campaign co-relates ‘Glance’ with familiar words and their quirky representations, in a way that India can relate to. The tagline 'Bar Bar Dekho' is to signify how as users we keep discovering on our phones which gets further amplified by the lock screen of smartphones, as in this case. The faces of the campaign include Rana Daggubati, Hardik Pandya, Rajkummar Rao, Hina Khan, Vir Das, Trisha and Ali Fazal. Their characters mostly depict their real and real-life personalities.
The ad campaign is launched across all platforms.
“We wanted to keep it pithy. We wanted to entertain. And most importantly, we wanted to leave the name ‘Glance’ in the mind of consumers. We realised that a product as rich and varied as this (Glance) needed to be experienced. So, we decided to a simple, running gag that entertains every time and just leaves enough intrigue on the table for you to check out the product,” says the Creative Director of DDB Mudra Group, Vishnu Srivatsav.
Chief of Marketing of Glance, Bikash Chowdhury says, “Just within two years of its launch, Glance has already positioned itself as the leading platform for content delivery with millions of happy users who are following favourite content almost every seconds and minutes. We wanted to further amplify this, by telling them how Glance can take them to their exciting worlds of content preferences through simple and crisp stories told by their favourable stars, truly living up to 'Ye Glance Hai.'
