FOGSI Launches Badlaav Campaign Across 5 States Of India
The ongoing ‘Nari Swasthya Janandolan Yatra – Anaemia National Ride’ organised by the Federation of Obstetrics and Gynaecological Societies of India (FOGSI) is part of Dr Hrishikesh Pai’s ‘Badlaav’ Campaign that aims to bring holistic health awareness in Indian women, especially anaemia prevention.
The Yatra was started from Rishikesh, Uttarakhand on 28 November 2022, and will cover five states and over 20 cities, culminating at Kolkata in the first week of January 2023.
Speaking on organising ‘Nari Swasthya Janandolan Yatra – Anaemia National Ride’, Dr Hrishikesh D Pai, President, FOGSI said, “Taking the mission and vision of FOGSI of advocating and promoting women’s health and reproductive rights forward and considering the dire need of spreading awareness on anaemia amongst women, we have organised the Yatra that will cover five states and over 20 cities of India. Mitigating anaemia in India needs a multi-level approach that includes a high level of awareness building, behaviour change communication and challenging societal norms related to women’s nutrition and health needs. This Yatra is part of my Badlaav (Change) – a corporate social responsibility (CSR) campaign focused on advocacy for all aspects of women’s health. The concept is defined by the integration of information, equality in treatment and technology to be accessible for all. Badlaav Clinics will provide free health examinations for women on the 18th of every month.”
Deciphering the layers of the Yatra, Dr Pai added, “The objective of this one-of-its-kind Yatra is to spread awareness about prevention and treatment of increasing prevalence of Anaemia in the country and to bring holistic health awareness among women, emphasising respectful maternal care, enhancing vaginal birth, breastfeeding, fertility preservation, genetic screening, infertility treatment, vaccination, cancer screening, NCDs (diabetes, hypertension, cardiac disease, Vitamin D, thyroid), PCOS, endometriosis, routine health check-ups, contraception, MTP, sexual dysfunction, heavy periods, mental health, gender equality, midlife/menopause, obesity and anti-ageing.”
The Yatra was formally launched at Dehradun at the hands of Uttarakhand BJP Chief Minister Shri Pushkar Singh Dhami as well as BJP Health Minister Dr Dhan Singh Rawat.
Due to the campaign, thousands of women have benefited so far from this, and there are 14 more cities to go that will complete the whole Yatra spanning five states of Uttrakhand, Uttar Pradesh, Bihar, Jharkhand and West Bengal up to early January 2023. Bringing awareness about the holistic health of women through various channels during the Yatra will be the driving motto.
