FCB India Secures KFC's Creative AOR Mandate

KFC India tapped FCB India to spearhead its creative initiatives, selecting the agency as its new creative agency of record. In this role, FCB India will take charge of KFC's comprehensive creative communications strategy, overseeing all aspects of the brand's messaging across various platforms.

Aparna Bhawal, Chief Marketing Officer, KFC India and Partner Countries said “At KFC, creativity is at the cornerstone of everything we do – right from our finger lickin’ good food to our consumer communication. Over the years, KFC India has created many clutter-breaking campaigns along with our long-standing partners at Ogilvy India. The team at Ogilvy has been monumental in creating work that deepened consumer love for KFC over the past decade. It has been a fantastic journey, we thank them for their invaluable contributions and look forward to continuing our relationship as thought partners.”

Speaking on FCB India’s appointment, she added, “We welcome our new partners at FCB India as we get set to refresh the brand. The team’s unique, fresh perspective will help us elevate brand presence and drive further engagement with consumers. We’re looking forward to working with the team on unlocking new opportunities and creating disruptive, new-age communication to recruit the next-gen KFC loyalists.”

Following a competitive multi-agency pitch, FCB India was chosen to enhance KFC’s relevance and attract the next generation of KFC consumers.

Dheeraj Sinha, Group CEO - FCB Group India & South Asia said, “We are so excited about this partnership. Because it shows tremendous faith that team KFC has put in our thinking, creativity and energy for the brand. This is a great opportunity to build the next phase of success for the KFC business in India. It’s a great milestone for the story that we are building for FCB. Together, we look forward to creating magic.”

With over 1,000 restaurants in India, KFC has adapted to the evolving consumer landscape since its entry over two decades ago, maintaining its distinctive and global taste while deepening its local relevance.