WeWork India's Ad Campaign Bridges Perception Gap With Custom Workspace Solutions

WeWork India released a new campaign 'Your Office, Your Way', aiming to bridge the gap between the public perception of its workspace offerings and the actual benefits it provides. Created by the agency Fundamental, the campaign seeks to highlight the versatility and comprehensive services of WeWork India, contrasting common misconceptions with its real-world applications.

Speaking about this perception-altering shift in the brand’s strategy, Debosmita Majumder, Chief Marketing Officer, WeWork India said, “For a long time, WeWork India has been seen as startup-centric, but our clientele has fast evolved to become enterprise-led. However, market awareness of this shift has been limited, and we aim to change that with this brand campaign. As the needs of corporate India have evolved, enterprises and Fortune 500 companies are now seeking flexible real estate solutions that meet the unique demands of today’s workforce. WeWork India is equipped to provide productive workspaces, exceptional services, and scalable solutions for all office-goers across cities in India.”

The campaign emphasises the extensive customisation options available at WeWork India. Whether it's a single desk, a private floor or an entire building, WeWork India offers flexible solutions that cater to teams of all sizes and needs. The flexibility is particularly beneficial for organisations operating in multiple cities, providing seamless integration and cost-effective facility management that alleviates operational concerns.

Speaking about the campaign further Pallavi Chakravarti, Founder & CCO, Fundamental added, “Sometimes you just have to tell it like it is. Given the sharpness of the problem we identified, the solution wrote itself. Our target audience spans interns to head honchos and everyone in between. Anyone who has spent any time at all in a professional environment understands all too well the tropes we’ve leaned into with this campaign. So while there are many things about office life they all know to be true, there are some truths they are oblivious to. Like how much sense it makes to take up office space at WeWork India.”

Through the campaign, WeWork India aims to showcase its ability to provide fully personalised workspaces, diverging from the generic WeWork aesthetic to accommodate unique client needs. By drawing parallels with everyday office life, the campaign features relatable instances, characters and practices that resonate with anyone who has worked in an office setting.

Traditionally seen as a hub for startups and small to medium-sized businesses (SMBs), WeWork India is known for its vibrant culture, excellent coffee and appeal to young entrepreneurs. However, the campaign reveals that the company is much more than that. Today, WeWork India has evolved into a cultural epicentre, catering not only to startups but also to large enterprises and Fortune 500 companies.