EasyMyTrip To Co-Power Asia Cup 2022 Sponsorship

In partnership with the Asia Cup Cricket 2022, EaseMyTrip has become the official co-powered sponsor. For the first time, EaseMyTrip will be involved in the Asia Cup.

This partnership will give immense visibility to the brand participating in the cricket match, which has an estimated collective reach of more than 4.94 billion. The brand’s logo will be displayed in multiple places, like the area behind the wicket pitch mat, the trophy table, etc. The brand will be visible on multiple TV spot impressions and OTT channels across the globe, encouraging it to have a worldwide reach, which is just the beginning and a step towards going global. Additionally, the EaseMyTrip team will also be conducting several exciting fan engagement initiatives.

The 15th edition of the Asia Cup is to be played in Dubai and Sharjah from 27 August to 11 September 2022. A total of 13 matches will be played in Dubai and Sharjah, and the tournament will be broadcast on Star Sports and Hotstar in India. This is the fourth time that the Asia Cup will be held in the UAE.

Speaking on the development, Nishant Pitti, CEO and Co-Founder, EaseMyTrip said, "We are happy to announce that we are the co-powered sponsors of the prestigious Asia Cup 2022. This partnership has given us the opportunity to be part of the most watched and loved cricket tournament in the world. We are excited to get the tournament started and to see the best team win the trophy. "

The opening match of the tournament will be played between Sri Lanka and Afghanistan, and the India-Pakistan tournament will happen on the 28 August. The finals will be played on 11 September 2022, at the Dubai International Cricket Stadium, Dubai, UAE.