DP World, ICC & Sachin Tendulkar Partner For Global Cricket Initiative
Chain logistics DP World on Wednesday unveiled its new ‘Beyond Boundaries’ initiative, in partnership with cricketing legend Sachin Tendulkar and the ICC with an aim to drive the growth of cricket around the world.
Under the initiative the logistic company will use its end-to-end network and smart logistics capabilities to distribute fifty repurposed shipping containers to grassroots cricket clubs around the world, each one kitted out with essential equipment.
Ahead of the 2023 ICC Men’s 50 Over Cricket World Cup, taking place in India from 5 October to 19 November, DP also unveiled their first container by Tendulkar at NSCI, Mumbai.
The first DP World container along with 40 cricket kits will be placed at the Chikhalikar Sports Club in Palghar, Maharashtra while another 210 kits will be presented to young cricketers from academies like Achrekar Cricket Academy and Shivaji Park Gymkhana Academy, to name a few.
Included within each of the containers are 250 bespoke kits, each made up of a cricket bat, helmet, gloves and pads. Each container is multipurpose, also serving as a pavilion which includes an in-built scoreboard, sun protection and seating.
The first container was designed by local artist Sadhna Prasad and pays homage to the Master Blaster himself, with the first 10 containers being inspired by Tendulkar’s legacy.
Speaking during the first container launch, DP World Global Ambassador Sachin Tendulkar said, “I am extremely happy to partner with DP World to go beyond boundaries and help make cricket possible globally. Like most young cricketers, I grew up playing for my local club I understand the importance of quality cricketing equipment and kits. Grassroots clubs are the bedrock of every nation’s cricket. It’s heartening to see DP World's commitment to nurturing young cricketing talent not just in India, but across the world.”
Tendulkar added, “These cricket containers will provide budding cricketers a place to rest and pad up. More importantly, this can be a great step towards ensuring a safe space for girls, as the containers can be used as changing rooms. I am happy to be a part of this initiative and look forward to witnessing its impact in supporting the next generation of cricketers across India and beyond."
Kevin D’Souza, Senior Vice President - Business Development - Middle East, North Africa and India Subcontinent, DP World added, "We are truly proud to welcome Bharat Ratna Sachin Tendulkar to the DP World family. Sachin represents a billion dreams and has played an inspiring role in taking cricket beyond boundaries.”
